As a consultant/developer, I implemented Salesforce Agentforce to power a service agent for event attendee check‑in using the Agent API. I introduced Einstein AI capabilities—Account Summary and prompt template engineering—to streamline sales workflows. I optimized lead routing, insights surfacing, and user experience with Flows, LWC, and Apex, delivering faster check‑ins, smarter account context, and measurable productivity gains.
As a consultant, I helped manage Experience Cloud sites by defining themes, fonts, and colors. Created UI/UX mockups and prototypes to guide design before implementing standard and custom Lightning Web Components. Built pages, navigation menus, and used Audience Targeting to control component visibility. As a developer, I've worked on multiple sites including one for vendor partners managing marketing campaigns, and another for dealers reviewing and acting on sales opportunities. Focused on usability and brand consistency.
As a consultant, I helped manage Sales Cloud campaigns connected to various Marketing Cloud business units, I optimized campaign workflows, reporting, and analytics. As a developer, I created a screen flow wizard guiding end users through a form-based creation of campaign hierarchies, automating SEO parameter generation enterprise-wide. This solution leveraged Salesforce Flows, custom Lightning Web Components, Apex classes for data queries and DML operations, providing a friendly and efficient user interface.
As a consultant, I helped lead a significant marketing automation migration project to Marketing Cloud. Furthermore, I crafted enterprise-level email templates utilizing content block libraries and dynamic content. As a developer, I created a CloudPage boilerplate system that enables clients to reuse enterprise content blocks across various landing page implementations. Additionally, I assumed the role of administrator, overseeing user management, group creation, and permission settings across multiple business units.
When I’m not immersed in writing code or designing web apps, I have a few other passions that fill my time...
...from spending time with my dog to enjoying hobbies like skiing, I make the most of my offline moments.
A few years back I adopted a friendly little 8-year-old Schnoodle named Auggie while fostering dogs for a local rescue group. He can be quite loud sometimes, but he is a great companion who keeps me active by insisting we go for long walks. He is an amazing creature.
At an early age I was drawn to drums from playing high school pep and jazz bands which eventually landed me the John Philip Sousa Award. Primarily a rock drummer, I enjoy listening to heavy metal to alternative rock bands like the Flaming Lips and the Red Hot Chili Peppers.
Recently I’ve acquired an interest in fishing and in the summer I spend the weekends trying to catch elusive walleye. In the winter I travel west for downhill skiing with my family. When not outside I’m watching a movie, looking at comic book art or playing RPG video games.
